The Team | A-Impact

Our Team

The people behind A-Impact

Pavel Kreinin

Founder & CEO

In a world where everyone talks about AI, Pavel focuses on one question: how to turn artificial intelligence from a cool tool into a solution that creates real value - improving processes, sharpening decision-making, and boosting productivity - without losing control over risks. At A-Impact, Pavel guides executives and professional teams through an end-to-end process: identifying high-value use cases, mapping existing workflows, building AI-based methodologies, and organizational implementation - people, process, and technology. Previously worked at Israel Digital HQ and a strategic consulting firm. Lectures at academic institutions and conferences. Also works on advanced applications like Agentic AI and building frameworks for AI implementation.

Gaya Azouz

AI & Automation Project Manager

Gaya accompanies organizations in identifying their real needs and translates them into solutions that work within existing or new systems, primarily in AI and automation. Day to day, she bridges people and technology - listening, asking questions, and breaking down requests into components that can be built, measured, and implemented. One of her standout skills is pinpointing the gap between what people think they need and what will actually create change. Her guiding principle: a good system isn't just smart - it's comfortable, clear, and serves its users. The goal is to free people's time and energy for things that require thinking and creativity - and let the machine do the rest.

Bar Cohen

Full Stack Developer

Bar works on end-to-end systems - from design and architecture, through development and integrations, to deployment and production maintenance. At A-IMPACT, he focuses on integrating AI capabilities into the product and organizational processes: connecting systems, data, and workflows in a stable, secure, and scalable way. What characterizes Bar is the ability to take a complex problem and turn it into a clear, actionable technological solution - especially when it requires connecting different technologies. In simple words: when an idea needs to go from the 'cool' stage to the 'works day-to-day' stage - Bar is exactly there.

Tamar Esterkin

L&T Specialist

Tamar leads learning and implementation processes that aim to bridge people and machines - in a practical, accessible, and precise way. She designs and develops training programs, workshops, and work methodologies to help teams not just get to know the tools, but learn how to integrate them into their professional routine. The most meaningful part for her is the encounter with people: seeing how hesitation transforms into a sense of capability. From Tamar's perspective, AI isn't a replacement - it's a partner that enhances our professionalism. Her role is to make this transition as simple as possible without compromising on responsibility, quality, and standards.

Karina Perepletchikov

AI Research Intern

Karina is an intern at A-IMPACT as part of her B.A. in Economics and Management from the Academic College of Tel Aviv-Yafo. She integrates into the team's work on GenAI and Data Analytics solutions, supporting projects through research and comparison of tools, refining processes, and preparing professional deliverables - work documents, training materials, and insight documentation. Karina also accompanies training sessions and onboarding, helping turn technological knowledge into clear and accessible content. What sets her apart is the combination of analytical thinking, attention to detail, and genuine curiosity - along with the ability to see the big picture and turn complexity into practical deliverables.